we're the weirdos behind your favorite socks
based in LA. featured on Shark Tank. still putting useless facts in every package since 2012.
the origin story
Back in 2012, someone asked a simple question: why are socks so boring? That question turned into a sock subscription, which turned into a Shark Tank appearance, which turned into over a million pairs shipped to 30+ countries. Somewhere along the way, we went from a weird little sock company to a weird slightly-bigger sock company. Progress.
Today, we're based in Los Angeles and we make outrageously fun socks for adults, organic cotton socks for kids, custom face socks for anyone who wants their dog on their feet, and branded socks for companies who want swag people actually keep. We design everything in-house, obsess over every stitch, and still tuck a useless fact card into every package — because the little things matter.
We're not trying to reinvent socks. We're just trying to make sure nobody has to open their sock drawer and feel nothing. Life's too fun for that.
meet the Sock Fairy
the mysterious force behind your mailbox
The Sock Fairy is the one who picks your socks each month. Who is the Sock Fairy? Nobody knows for sure. What we do know: they have impeccable taste, they never pick boring designs, and they take their job very seriously.
Every subscription delivery is hand-curated by the Sock Fairy — new designs, fun packaging, and a useless fact card tucked inside. It's the kind of mail that makes you forget about bills for a second.
what we stand for
our values
five things we care about more than matching socks.
quality you can feel
200-needle construction. Combed cotton blends. Reinforced heels and toes. We'd rather make fewer socks than cut a single corner.
unexpected joy
A useless fact card in every package. Designs you didn't know you needed. That feeling when you open the mailbox and it's not a bill.
unapologetically fun
We don't make dress socks. We don't do subtle. We make socks that start conversations, spark compliments, and occasionally confuse TSA agents.
made for giving
Over half our subscriptions are bought as gifts. We've built every feature around making someone else's day.
weirdos welcome
Sock people are our people. Whether you color-coordinate your socks to your mood or wear two different ones on purpose, you belong here.
obsessive quality
we sweat the small stuff
Every sock we make is designed with obsessive attention to detail:
✓ 200-needle construction for adult socks
✓ Combed cotton blends for softness and durability
✓ Organic cotton for our kids line
✓ Reinforced heel and toe
✓ Silicone grips on kids socks for safety
✓ Designed in Los Angeles
your sock drawer called. it's bored.
Life's too fun for boring socks. Start a subscription and let the Sock Fairy handle it from here.
we've been around
