First, be sure to click the box on the cart page letting us know you’re buying a subscription for someone who's been a subscriber. Second, we try our best to match everything in our system — from recipient name and address to their email address. But sometimes, technology happens and things go awry. For instance, if you bought a subscription for your friend Fred last year but this year decide to call him Freddiepants…well, stuff happens and Freddiepants will likely get duplicate socks. We of course don’t want that to happen and will make it right if it does.